Privacy policy

This Privacy Policy describes how HIPAQ A/S collects and processes information about you. This Privacy Policy applies to our B2B customers and users of our website. HIPAQ A/S is the data controller of your personal data. HIPAQ A/S can be contacted by using the information given at the end of this policy.

How do we collect personal data?

Personal data mean all data that in some way can be attributed to you. For example, we collect personal data in the following ways:

-With cookies when you visit our website

-If you send us your details via the contact form on the website, and indicate that we are allowed to contact you with relevant news.

-On the B2B market: For example, if a request is made as part of a sales relationship for a quote for one of our products. Or if there is mutual interest, e.g. at a trade show, and contact details are exchanged.

-From social media (LinkedIn) and company registers (NN Markedsdata).

Collection of personal data and the processing of these will at all times be performed in compliance with the law.

What kind of information do we collect, and for what purpose?


When you visit our website, we collect and process data that can be attributed to you as a person. This takes place if you submit inquiries using our e-mail form. In addition to the data that you yourself enter, our website uses cookies.

The purpose of this data collection is:

-Analysis of use of our website by cookies.

-Adaptation of content on our website.

-Communication related to inquiries using our e-mail form.

-Collection of data is necessary in order for us to perform enhancement of website features and structure.

The B2B market

The personal data we collect are used for various purposes as part of your customer relationship as well as HIPAQ A/S operations. These data consist of standard personal data related to customer administration and marketing, if applicable:

Professional contact information: Name, e-mail, telephone number and job title.

Customer dialogue when you contact us about customer issues or make other inquiries.

Product interests and campaign segmentation (contact by e-mail is only made with consent). Rev. 00, 12.06.2018

The purpose of this data collection is:

-Processing of your purchases of products and services.

-Management of your relationship with HIPAQ A/S.

-Adaptation of our communication with and marketing to you.

Collection of data is necessary in order for us to fulfil our agreement with you, safeguard the interests of our business and send you appropriate offers.

Disclosure of information

General information

HIPAQ A/S only discloses customer data to third parties in accordance with the information stated in this Privacy Policy. We are permitted to disclose your data if we are under obligation to disclose or share data in order to comply with statutory obligations. Disclosure is further permitted in compliance with a court order or order by other government authority.

HIPAQ A/S uses service providers and data processers who perform work on our behalf. These services may include server hosting, system maintenance, shipping etc. These partners are permitted access to data to the extent that this is required in order for them to provide their services. Partners will be contractually obliged to process all data in strict confidence. They are not permitted to use data for any other purpose than their contractual obligation.

About Google Analytics

HIPAQ A/S uses Google Analytics as its web analysis solution. For this purpose, web analysis data are sent from our website for analysis in the service provided by Google. Google Analytics acts as the ‘data processor’ of the data and HIPAQ A/S as the ‘data controller’ of the data. Data may only be disclosed by agreement or to comply with legal requirements.

Find out more about Google’s privacy policy here:

Google offers a range of solutions for the anonymization of data and conduct. Find out more here: Rev. 00, 12.06.2018

About cookies

The website uses ”cookies”. A cookies is is a small text file stored on your computer, mobile phone etc., with the purpose of recognising the device, remember settings, and generate statistics. Cookies cannot contain harmful code, such as virus.

It is possible to delete or block cookies – find out more here.

However, if you delete or block cookies, you risk that the website does not function optimally.

Storage period

Data are stored for the time period permitted pursuant to legislation and we delete them when they are no longer required. This period depends on the nature of the data and the reason for storing the data. For this reason, it is not possible to state a general timeframe for the date of deletion of data.


We have taken technical and organizational measures to prevent your data being accidentally or illegally erased, published, lost, reduced or disclosed to unauthorized parties, misused or otherwise processed in contravention of legislation. Our IT suppliers continuously ensure that our IT equipment is updated and has suitable security measures in place, including firewall and antivirus protection. The collected personal data are stored on servers in Denmark. Some personal data are managed by data processors who process personal data on behalf of HIPAQ A/S pursuant to applicable privacy legislation. HIPAQ A/S has signed data processing agreements with all the data processors that we make use of pursuant to the new EU rules for the processing of personal data (GDPR).

Changes in the processing of personal data

The fast growth and evolution of the internet may necessitate changes to how we process personal data. We reserve the right to update and change this policy for the processing of personal data. In the event of implementation of significant changes, we will place a visible notification on our website, or will contact you by e-mail. Rev. 00, 12.06.2018

Access and complaints

You are entitled to be informed of the personal data we process about you. You are also entitled at any time to object to the use of your data. You are entitled to withdraw your consent to your data being processed. If the data being processed about you are incorrect, you are entitled to have them rectified or erased. To submit an inquiry about your data, please write to: If you wish to complain about our processing of your personal data, you can also contact the Danish Data Protection Agency.

Contact information

HIPAQ A/S is the data controller of the personal data that we collect about you. If you should have questions about or comments to this Privacy Policy, please contact:

HIPAQ A/S, Vidalsvej 4, DK-9230 Svenstrup, Denmark

Tel.: +45 98 38 32 00, E-mail: VAT reg. no.: DK 13 71 61 37